New Valley Produce is the brand that is working heroically with farmers who don’t have access to the market. These are farmers who are located in the interior of the inland and also high up on the mountains from where the farmers always have difficulty in getting their produce to the market.
There are times, when the fare of the transport is more than the total value of the produce which they
have brought to the market. Due to the location of their farms, the farmers are always on the liberty of the middleman knowing that the farmers don’t have the bargaining power but to give the produce at the ridiculous price being offered by the middleman or market vendors.
These poor farmers don’t have an option but to sale at whatever price been offered. To assist these farmers, New Valley Produce was formed. New Valley Produce is the first to launch contract farming, first to do online payment and first to offer fixed rate of the produce for the contracted period. This noble cause was started in the year 2016 by the Co-Founders; Mr Khan and Mr Rai. This venture was conceptualized to help the farming community and improve their livelihood.
