“ The story starts with our organization called Adivasi Swayam Kala Sansthan (ASKS) focused towards helping the tribal craftsmen earn their livelihood with respect through their skills. At the same time we have been actively working towards establishing a mutually beneficial, give and take relationship between the rural and urban population. With ASKS’s support, tribal craftsmen were able to
produce artifacts and other products in a better way but lack of access to a marketplace was still an issue and we were looking for solutions. The inception of M2King was a solution to the issue. It was a firm bootstrapped with the passion of utilizing our education for humanity’s welfare & making high quality, organic, nutrition-rich food accessible to all. With success in our early attempts to provide urban exposure to the products, we decided to dedicate ourselves towards making marketplaces accessible to the tribal craftsmen and deliver the excellent quality products to the urban consumers. And the superfood mushroom took us one step closer to our aims. The high nutrient value, proven health benefits, taste and its versatility allowed us to develop a wide range of products like biscuits, papads, powders, soups and other bakery products as well! ”
