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UK company import request Sports Bra

I am in the process of establishing a new sportswear brand in the United Kingdom.

Accordingly, I plan to start with a small collection (initially sports bras) and gradually grow the brand.

I am still in the very early stages, but I have been researching this sector for a long time and especially following the active living / athleisure trends in Europe.

My observations show that consumers now prioritize not only affordable prices but also:

high-quality and durable fabrics,

products with distinctive designs,

a sustainable production approach.

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