High Performance – Over 300 Variants – 70 Years of Trust
Since 1958, we have been developing high-quality, long-lasting, and ready-to-apply paint systems for the construction, industrial, and marine sectors. As a third-generation family-owned company, we represent sustainable success in the industry with our professional production infrastructure and strong corporate culture.
Global Partnerships
and Export Power
Today, Gen Boya works with reliable distributors and business partners in various countries, offering more than 300 different paint solutions.
Product selection and technical consultancy tailored to target markets
Custom formulations and color matching upon request
Multi-language labeling and packaging options
Fast and secure logistics under EXW, FOB, and CIF terms
After-sales technical support in English, French, and Russian
Thanks to our strategic location in Tuzla, Istanbul, we offer fast, reliable, and cost-efficient shipping by air, land, and sea, ensuring uninterrupted supply and strong logistics support for our international partners.
Our Wide Product Range
Construction Coatings – Water and solvent-based decorative paints for interior and exterior applications
Industrial Coatings – Epoxy, mastic, and polyurethane systems resistant to chemicals, abrasion, and harsh weather conditions
Marine Coatings – Primer, intermediate, and topcoat solutions for underwater and above-water vessel surfaces
Floor Coatings – Heavy-duty industrial epoxy and polyurethane flooring systems
Wood Coatings – Water-based varnishes and protective coatings for natural wood preservation
Custom Project Formulations – Performance-oriented coatings tailored to specific technical requirements
There’s a Gen for each work.
Gen Boya – Your trusted global coatings supplier.
