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Company Profile

1927, the first years of the young Republic...

Durmus Yasar started his business life selling boat and marine supplies in Rhodes. He set up "Durmus Yasar Müessesesi" his first job selling marine supplies and paints, in Seritçiler Çarsisi, Izmir in 1927.

The first step was taken in 1941 with the establishment of Turkey’s first paint manufacturing workshop. “Yasarin” and “Hazirlanmis Boya”,

Turkey’s first domestic paint products, were started to be produced. Having made a modest start, this journey assumed a broader vision in 1945 when Selçuk Yasar decided to grow and transform the business into a holding.

The industrialization movement that started in the 1940s in Turkey increases its momentum in the 1950s...

In this parallel, with the leadership and efforts of his son Selçuk Yasar, Durmus Yasar established the first paint manufacturing facility in Bornova, Izmir in 1954, the year of birth of the Dyo brand. Continuing with its in-depth growth in the paint sector until the ’70s, the Group took the first step of developing through partnerships with foreign investment in 1965, undertaking production licensed by Sadolin of Denmark.

1965 –1985, the years of breakthrough for Yasar Group...

The know-how and experience gained through the ’60s in the paint industry were transported to the ’80s with the establishment of Ortadogu KVK in 1984, a joint venture with the Danish Kemiks Vaerk Koege company which produces dyeing materials and auxiliaries for the textile sector. In line with the development of national economy, these years saw many investments into diversified sectors in addition to paint, all carefully targeted to the requirements of the country and of the Aegean Region in particular, where the activities were concentrated: food, tissue, fertilizers, beverages, and water, tourism, foreign trading. The Group undersigned numerous firsts in these sectors during these years.

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Establishment Date/Number of Staff

1927 / 1-5

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