Odak Cosmetics, subsidiary of Odak Group, one of the leading cosmetics manufacturers in Turkey, was established in 1995. Odak Cosmetics has created the brand “VERITA” offering the real high quality to its consumer.
Odak Cosmetics, with a good reputation in Turkish Market with a 12% market share (1996) only in decorative cosmetics with Verita Classic brand for 10 years of activity, has
decided to enlarge business categories and launch perfumes and deodorants for men & women with Verita and Keen brands. As cosmetics sector survives with continuous launches and innovations, Verita Selection, another sub-brand was launched that was produced with increased quality in packaging at the end of 1990’s.
In 2004 Odak Cosmetics, eager to satisfy the needs of the competitive market has made a substantial investment, created a new, fresh, trendy and elegant concept. The new make-up line has been “VERITA TREND” coming from its innate nature. After then new perfume line has been introduced with “SINS”; which includes four different fragrances for men & women.
“VERITA TREND” branded make-up products while making your day colourful, blend in perfectly with your skin tone and provide a deeply amazing, velvety look. Developed by specialists in their fields, “Verita Trend” make-up products effectively maintain the natural skin balance, the presence of anti-aging A, E vitamins and UV filter in their formula prevent the external damages of sun, dust, smoke and light.
“KEEN” branded perfumes and deodorants for men are distinguished with various senses. Uncontrollable and passionate scent of Keen Burn , active and refreshing intonations of Keen Sport, subtle but impressive sense of Keen Notte, Keen Segno unashamedly masculine yet timelessly elegant touch of Keen Burn… All come packed with the authentic value of “Italian-design”.
“VERITA” branded perfumes which is undispensable product for all day with five diffrent fragrances for women.It is presented to liking of women with long lasting and different fragrances.
With these contemporary concepts, Odak has established a global distribution network to ones with whom share the same philosophy and the vision of providing users of cosmetic products that bring them “Mysterious, shiny, elegant and natural beauty”.
Odak Cosmetics, with an international trading network covering a region from Russia, Middle East to Europe, changes the look and the life of its global consumers. Within the vision to spread targeted markets with its enchanting product range and private labelling activities, Odak Cosmetics follows the developments of the innovative sector of beauty and continues to possess a crucial position in cosmetics manufacturing and international trading business.