Company Profile

Bira D.D. is one of the biggest manufacturing companies in Bosnia and Herzegovina and in the region. It is located in Bihac, north-western part of Bosnia and Herzegovina and it is easily accessible by road and railway. Adriatic seaport Rijeka allows world wide connection with our suppliers as well as our customers.

Factory was founded in 1982 as an integral part of Gorenje group for production

of refrigerators and freezers for household use. BIRA was projected for production of 600.000 units per year.

In the international tender in 2004 BIRA was acquired by Robot Group and became part of this system.

We sell our products under our own brand BIRA which is widely recognized brand in south-eastern Europe but our main orientation is OEM production. Our portfolio contains a lot of different customers from small companies to very big ones. It is worth to mention our strategic alliance with Electrolux one of the most recognizable player in the field of white goods. We export to all EU and Balkan countries.

All our appliances have certificates such as: RoHS, CE, LVD CB, EMC certificate of conformity, NON-IONIZING radiation certificate.

Our current range is made of products 540mm width and from 850mm to 1800mm height. We offer two different door designs and different interior dressings.

BIRA range will be widened in the middle of 2010 because we will add inox look appliances and appliances with A+ energy class for all our models. For some models we will implement A++ energy efficiency.

For all our appliances we use ozone friendly gass R600A.

Plan for 2011. is to go even further and offer appliances in 600mm width static and non-frost.

Quantity and price are keys of our success!

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Business Segment


Establishment Date/Number of Staff

1982 / 501-1000

Related Companies/Brands

Bira, Electrolux, Zanussi, Blusky; Hansmark, Calex

Tax Administration/Tax Number

- / -

Banks Worked with



RoHS, CE, LVD CB, EMC certificate of conformity, NON-IONIZING radiation certificate.

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