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Company Profile

Güzeliş Porselen is the leader of the enamelware kitchenware industry in Turkey with its more than half a century long experience and presence in the market. Since our establishment in 1958, we presented a stable progress towards success.

We commenced our activities by glass and porcelain kitchenware decorating in Istanbul and since then we have been distributing and marketing these items in

high volumes to both domestic markets and neighboring countries. In time, we gradually grew up to be a manufacturer by building an enamel cookware factory in 1979 (Erdoğanlar Emaye San. Tic. A.Ş.) and a further one of non-stick cookware in 1994. To date, Güzeliş Porselen products under the brand name ‘ETERNITY’ reaches to the handsome kitchens of housewives and professional chefs worldwide.

ETERNITY, Porcelain Enamel Non-Stick Cookwares, is an example of perfect quality and modern technology including American patented non-stick coating system. Our enamel and non – stick production facilities are located in the outskirts of Istanbul on an area of 12,000 square meters. Fully automatic machinery and computer controlled systems of German – Italian technologies used in the production line results in a manufacturing capacity of 1.000 pieces per hour. Our high manufacturing capacity also allows us to get involved in private label projects.

The philosophy of Güzeliş Porselen is to place client satisfaction at the top of its priority agenda. We aim to provide high quality products with the best service possible. Appreciating the importance of logistics for our clients, we use modern technology storage techniques in our local and Tuzla Free Zone warehouses which are located on a 10.000 m2 area.

We have an integrated product line, ranging from cookware to servingware and ovenware, all of which are supplied in the same decorations.

All cookware products are on porcelain enamel on steel with a standard thickness of 1.2 mm. The non-stick system used is a 3-ply, scratch resistant coating, it is completely safe to use metal spatulas. There are a variety of options available with regard to different colours, decorations, handles, etc. They are dishwasher safe, the decorations never darken or fade away. They are suitable for all cooking surfaces.

Güzeliş Porselen operates nationwide, existing almost in every corner of Turkey including retailing chains. Our international customer portfolio is spread into an area of more than 47 countries. Our highly qualified team of international sales would be more than happy to serve you whatever way if you need any assistance. Let’s allow our consumers to enjoy cooking and serving their dinner with ETERNITY cookware !

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Business Segment

Establishment Date/Number of Staff

1958 / 51-100

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AddressDumlupınar Mahallesi, Tevfik İleri Caddesi, No:49, Pendik, İstanbul, TurkeyCountryTurkeyCityIstanbulPostal Code-